Older Garmin Flagship Watch Slashed to Half Price Ahead of Amazon’s Second Prime Day

Garmin’s most recent flagship smartwatches, the Fenix 9 and 9 Pro, hit the market in August with premium case materials, a brighter-than-ever display and upgraded mapping capabilities, positioning them at the top of the multisport watch segment and carrying a price tag to match.

While the new models showcase Garmin's latest hardware, the company’s earlier flagship, the Fenix 6 series, has begun appearing at roughly 50 percent off its original retail price in advance of Amazon’s upcoming second Prime Day event. The discount brings the older device into a price range that many consumers consider comparable to mid‑range competitors, despite its still‑robust feature set.

The Fenix 6 line retains many of the core capabilities that made the brand popular: multi‑satellite navigation, heart‑rate monitoring, pulse‑ox, and a sapphire‑glass option for durability. Its battery life, which can extend beyond two weeks in smartwatch mode, remains competitive, and the watch still supports Garmin’s extensive suite of outdoor maps and activity tracking apps. For users who do not need the marginal improvements of the 9 series, the half‑price offer presents a compelling value proposition.

Price‑sensitive buyers are likely to notice the timing of the discount, as Amazon’s Prime Day sales traditionally drive a surge in electronics purchases. Retail analysts note that deep markdowns on legacy models can help manufacturers clear inventory while attracting new customers who might otherwise opt for a different brand. The move also underscores the competitive pressure from other premium smartwatch makers that have been lowering prices to gain market share.

Looking ahead, Garmin may see a shift in demand toward the discounted older models, especially as the company prepares to roll out the next generation of its Fenix lineup later this year. Consumers who wait for the next release could benefit from both the current price cut and potential new features on the horizon, while Garmin will need to balance inventory management with the desire to maintain its reputation for high‑end performance devices.