Apple adds native price‑drop and stock alerts to Safari on iPhone, iPad and Mac

Apple has rolled out a new feature in Safari that lets users set up automatic alerts for price reductions and product restocks directly from the browser on iPhone, iPad and Mac. The tool, called Notify Me, appears as a button on supported retail pages and promises to keep shoppers informed without the need for third‑party extensions.

To use Notify Me, a user simply taps the button on a product listing, selects whether they want a notification when the price falls below a chosen amount or when the item becomes available again, and confirms the request. Safari then monitors the page in the background and delivers a push notification to the device the moment the specified condition is met.

The service leverages Apple’s existing ecosystem, syncing alert preferences across devices through iCloud and running checks in low‑power mode to preserve battery life. All data is processed locally where possible, aligning with Apple’s emphasis on privacy and reducing the need to share browsing habits with external services.

Price‑tracking and stock‑alert tools have long been a staple of online shopping, often requiring users to install browser extensions or sign up for retailer newsletters. By embedding the capability directly into Safari, Apple offers a streamlined experience that could lower the barrier for casual shoppers to take advantage of price drops and avoid missing limited‑edition releases.

Analysts note that the addition may prompt other browser makers to consider similar native solutions, while retailers could see a shift in how consumers engage with product pages. Apple has not disclosed usage statistics, but the feature is expected to roll out broadly in the coming weeks, with potential refinements such as custom alert sounds or integration with the Apple Wallet for coupon storage in future updates.