Tesla Aims for 2028 Start of New Roadster Production, Yet Delays Remain Likely

Tesla has indicated that manufacturing of its next‑generation Roadster is targeted for 2028, but market watchers caution that the timeline remains uncertain.

The electric sports car, first unveiled in 2017 with promises of record‑breaking acceleration and a range surpassing 600 miles, was originally slated for a 2020 launch. That deadline passed without any units reaching customers, and the project has been pushed back repeatedly.

While the upcoming Roadster is positioned as a halo vehicle to showcase the brand’s technology, the series of postponements has fostered skepticism among potential buyers and analysts alike.

Tesla’s history of ambitious rollout schedules often falling short – as seen with the Model 3 and Model Y – adds to concerns. Ongoing supply‑chain constraints and the company’s focus on higher‑volume models further complicate the prospect of a low‑volume, high‑performance car.

Should production begin in 2028, the Roadster will enter a market where several rivals are introducing comparable high‑performance electric coupes, potentially diminishing its uniqueness.

Until a confirmed production line and firm delivery schedule are announced, the 2028 date should be treated as provisional, and consumers are advised to approach any reservation offers with caution.

In short, the announcement signals progress, but the extended gap between reveal and expected production highlights the challenges Tesla faces in bringing a niche, ultra‑high‑performance EV to market.