Sonos Unveils Enhanced Presets and Early Access to Voice‑AI Beta in Major App Update

Sonos announced a significant upgrade to its mobile application that introduces customizable Presets and grants users early entry into a forthcoming voice‑assistant AI beta, marking a strategic push to deepen smart‑home integration.

The new Presets feature lets listeners define a specific combination of music, volume level, and speaker location, then pin that configuration to the app’s home screen. Tapping a preset instantly launches playback exactly as configured, streamlining the experience for households that want quick, repeatable listening setups without navigating menus.

Alongside Presets, Sonos is opening a limited beta for its voice‑controlled AI assistant, which it has been developing under the codename "27voice." Participants will be able to test conversational commands for music selection, volume adjustments, and multi‑room coordination, as well as explore emerging capabilities such as contextual recommendations and integration with third‑party services.

Sonos, traditionally known for its high‑fidelity wireless speakers and robust multi‑room ecosystem, has faced growing competition from major tech firms that bundle audio hardware with their own AI platforms. By offering a native voice assistant and more granular control via Presets, the company appears to be reinforcing its value proposition for users who prefer a dedicated, privacy‑focused audio system.

The rollout will begin this week for iOS and Android users, with the Presets appearing as tiles on the app’s main dashboard. Existing Sonos accounts will receive the update automatically, though the AI beta will require users to opt in through a short enrollment process. Early feedback from the beta group is expected to shape the final feature set before a broader public release later in the year.

Industry analysts note that the move aligns with broader trends in the smart‑home market, where seamless voice interaction and quick access to personalized content are becoming baseline expectations. If the beta proves successful, Sonos could leverage its established hardware base to compete more directly with ecosystems like Amazon Alexa, Google Assistant, and Apple Siri, while maintaining its distinct brand identity.

For now, Sonos users can look forward to a more intuitive way to launch their favorite playlists and a sneak peek at the next generation of voice‑driven audio control, setting the stage for further innovations in the company’s software roadmap.