How to Locate and Edit Your Amazon ‘About You’ Page

Amazon now offers a dedicated "About You" page where shoppers can view the personal data the retailer has compiled and make adjustments where possible, a feature highlighted in a recent Engadget guide. The page aggregates profile information, purchase preferences and algorithm‑generated insights, giving users a single view of how the e‑commerce giant perceives them.

The profile includes standard details such as name, email address and shipping defaults, but also displays data points derived from browsing and buying habits. Among the more eye‑catching examples are quirky health‑related inferences, like whether the system thinks a user has "flat buttocks," which are generated from clothing size and activity data.

To reach the page, customers must first sign into their Amazon account, hover over the "Account & Lists" menu, and select "Your Account." From there, the "Your Profile" link leads to a submenu where the "About You" option appears. Alternatively, the direct URL https://www.amazon.com/gp/profile/aboutyou can be bookmarked for quick access.

Editing the information is straightforward. Once on the "About You" screen, users can click the "Edit" button next to each section to update names, contact details, or preferred pronouns. For algorithm‑generated insights, a toggle allows individuals to hide or delete specific attributes. Changes are saved instantly and reflected in future product recommendations and advertising.

The rollout reflects growing scrutiny over how large platforms collect and present personal data. By surfacing the inferred attributes, Amazon gives users a glimpse into the automated profiling that influences product suggestions and marketing. Consumer‑privacy advocates argue that such transparency is a step forward, though they caution that the ability to delete or modify some AI‑derived tags remains limited.

Analysts expect Amazon to refine the "About You" experience further, possibly adding more granular controls and clearer explanations of how each data point is calculated. As regulatory pressure mounts worldwide, the company may expand the feature to meet emerging data‑protection standards, encouraging shoppers to review their profiles regularly to maintain accuracy and privacy.